Business insight

The growth of Indonesia's e-commerce market

With the spread of COVID-19 in 2020, most of offline activities were restricted, so most consumption activities such as purchasing daily necessities and shopping were converted to online, and the use of e-commerce surged. As a result, consumption through e-commerce surged in Indonesia as well, and the value of the Indonesian e-commerce market reached $32 billion in 2020.

According to the e-commerce analysis released by Google in 2021, the value of the Indonesian e-commerce market has grown rapidly, recording an average annual growth rate of 21%. It is predicted to reach $83 billion by 2025.