K-Pop in Indonesia

• After 2020, K-Pop is so popular that it is consumed in the order of Indonesian pop music, K-Pop, and North American pop. The biggest feature of K-Pop consumption in Indonesia is that the ranking of K-Pop consumption in the Korean market is reflected without time lag. The release of new songs by K-Pop star/idol groups, news about the debut songs of big rookies, and K-Pop trends are also quickly translated and delivered in Korea.

• Due to the widespread popularity of K-Pop idols, they are actively used as advertising models for products that are used a lot by millennials. Tokopedia, an e-commerce service, has created collaborative advertisements with BTS, ITZY, Shopee, Blackpink, Girlfriend, Stray Kids, Blibli, NCT 127, etc., and uses them in various online and offline advertisements. (White Coffee, drink product) Busters, Ruangguru (Internet education platform) Treasure, etc. are active. All of these brands are for domestic use, and they are branded using Korean singers and idols, which shows that K-Pop is not only popular in certain regions and social classes, but is widely consumed throughout Indonesia.